Boulder-based Mix1 Beverage Co. has secured $6 million in investment funding from Highland Consumer Fund, the company announced. It’s the first round of investment income the drink company has acquired outside of friends and family of its management team, said chief executive Bob Pinkerton.
The East Coast venture- capital fund is part of Highland Capital Partners and specializes in consumer- products, services and retail investment opportunities in growth-focused companies with proven business models operating in attractive markets.
“They offer a breadth of experience and resources that will help us continue to accelerate the growth of Mix1 as a national — and potentially international — leader in functional nutrition,” Pinkerton said.
Wes Brasher, James Rouse and Greg Stroh co-founded the company in 2006. The drink’s distribution has grown from 400 stores in 2007 to about 4,000 at the end of 2008. Pinkerton said it’s projected to hit 12,000 locations by year’s end.
The Denver Post
