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BATTLE CREEK, Mich. — Kellogg says it will pull immunity claims from its Rice Krispies and Cocoa Krispies cereal boxes amid the public’s growing concern about swine flu. Kellogg began adding extra antioxidants to its cereal last year, which it says help support the immune system. Cereal boxes read in bold letters: “Now helps support your child’s immunity.”
Company spokeswoman Susanne Norwitz said swine flu was not a concern when the product was in development and that the cereal was a response to consumer desire for improved nutrition. The Associated Press
