LOS ANGELES — Music videos from Norah Jones, Coldplay, Katy Perry and other artists under EMI Group are headed to an online music video venture, Vevo, set to launch today with a gala in New York.
EMI’s videos on Vevo will join content from Universal Music Group, which holds the largest stake in the new venture. Sony Music Entertainment is also an equity partner along with Abu Dhabi Media, an arm of the Abu Dhabi government. EMI will not take a stake in the company. Last month, EMI agreed to put its videos on television and movie site Hulu.
Discussions continue with Warner Music Group, which has been separately developing its own artist-branded video channels on YouTube.
Vevo will show videos for free, supported by ads. It launches today as both a website and an embedded video player that will replace Universal, Sony and EMI videos now available on video website YouTube. Over the next year, as current licensing deals expire, Vevo’s player will gradually replace online videos that are on artist websites and other online destinations, such as AOL. The Associated Press
