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DOWNERS GROVE, Ill. — Procter & Gamble Co. is buying Sara Lee Inc.’s Ambi Pur air-freshener business for $470 million.

The deal adds strength for consumer-products giant P&G in Europe and will complement its Febreze line of deodorizers, which is sold mainly in North America. Sara Lee is selling the unit to focus on its business as a foodmaker.

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