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HARRISBURG, Pa. — The Hershey Co. is assembling a bid to acquire British candymaker Cadbury PLC without the help of Italian candymaker Ferrero International, a person familiar with Hershey’s plans told The Associated Press on Wednesday.

Meanwhile, the company that bid first, American food giant Kraft, continued to defend its offer and issued an earnings forecast that may have been intended to show off its strength.

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