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DirecTV Inc., the largest U.S. satellite-television provider, has sued Douglas County- based Dish Network Corp. claiming Dish is falsely advertising in a nationwide TV campaign that it charges $24 less a month for the same services as DirectTV.
Dish’s “Why Pay More” ads, which began airing Monday, say consumers would pay $39.99 a month for Dish services that cost $63.99 a month at DirecTV, according to a complaint filed in Manhattan federal court Thursday.
“In reality the featured DirecTV package does not offer the ‘same programming’ as the advertised Dish Network package — in fact, it offers much more,” the complaint says.
