Getting your player ready...
For Shaun White, Kim Yu-na and a few other household names, spectacular triumphs at the Games will enhance already immense earning power. Kim was already a global star before these Games, and her record-setting performance Thursday night could make her one of the most marketable athletes of her era. Park Young-ok, a researcher at the Korea Institute of Sport Science, estimated Kim’s gold medal would be worth $56 million, with fierce competition expected among companies eager to sign her to new deals. White has signed up with Target, AT&T and American Express, among others — and experts say his latest gold medal gives him virtually unlimited opportunities.
