
Alex Seidel, chef and co-owner of fabulous Fruition, 1313 E. Sixth Ave., has been named one of 2010’s 10 Best New Chefs in America by Food & Wine magazine.
“This year we have one of the most exciting rosters of Best New Chefs ever,” said Food & Wine editor-in-chief Dana Cowin in a press release. “They represent every frontier of cooking in America today, from an avant-garde chef in a remote area of Virginia to the mastermind behind the Korean taco-truck boon in Los Angeles. The future of cooking in this country is in excellent hands.”
The F&W Best New Chefs are chosen after consultation with restaurant critics, food writers and other experts around the country to identify outstanding chefs who have been in charge of a kitchen for less than five years. Then the magazine editors travel incognito to taste the food themselves.
Fruition, co-owned by Seidel and Paul Attardi, opened in 2007. Both partners came from Mizuna, then branched out on their own.
Seidel’s food will be showcased during a party for the Best New Chefs at Food & Wine Classic in Aspen, a foodie’s mecca, June 18-20.



