Getting your player ready...
A leading advertising forecaster is raising its 2010 outlook on global ad spending — the most bullish reading it has had in more than a year — saying companies are gaining more confidence that the economic recovery will stick.
ZenithOptimedia expects combined ad spending in various media — including newspapers, television and billboards — to grow by 2.2 percent this year to $456 billion. That’s up from its previous forecast of slightly less than 1 percent, made in December.
