SAN FRANCISCO — Google Inc. thinks its increasingly bitter rival Apple Inc. is trying to muscle it out of the mobile advertising competition on the iPhone, iPad and iPod Touch.
The dispute centers on a proposed change that could hobble Google’s ability to sell and place ads on devices using Apple’s latest mobile operating system, which comes out this month.
Omar Hamoui, the executive in charge of Google’s newly acquired mobile ad service, AdMob, attacked Apple’s new restrictions as a threat to competition in a blog posting Wednesday. He also warned that the change would decrease the ad revenue flowing to the developers of iPhone and iPad applications, a scenario that could drive up the prices that consumers pay for the programs.
Apple didn’t immediately return calls seeking comment. Michael Liedtke The Associated Press
