In the overcrowded digital media market, branding is half the battle. The other half, of course, comes in the form of quality content.
And while the founders of still have a bit of work cut out for them in terms of filling the ever-open palm of Web desire, the domain name alone sets them off to a pretty good start. The fledgling website crafted by Crested Butte local Mike Horn is the precursor to a print publication of the same name, both delving into the outer reaches of all things stoke.
Look for snowboarding, skiing, surfing, backpacking, mountain biking and more. Product profiles and high-def video clips currently dominate much of the site, but Horn and his fellow Stokologists promise plenty of evolution to fuel your future fire.
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