Moviegoers have been trained to treat 3-D glasses as disposable products. When the movie is over, you are supposed to deposit the glasses into the bins outside the theaters.
While the glasses are usually cleaned and recycled, would consumers be more likely to see a 3-D film if the glasses fit more like their own and less like a pair you would pick up in a Halloween costume store? Starting in January, Marchon3D will offer a wide range of sunglasses that incorporate the circular polarizing technology used in 3-D movie theaters that feature the RealDsystem — and that is most 3-D screens in the United States. (Most current 3-D televisions use a different technology requiring so-called active shutter glasses, which are not compatible with the Marchon3D glasses.) The company will sell glasses in movie theaters for about $35.
While the glasses will block most ultraviolet light, they are not dark and don’t darken in the sun. The company will also market auto-darkening 3-D glasses under the M3D name, at prices ranging from $99 to $125 and sold through eyewear stores.
