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President Barack Obama before announcing the appointment of Elizabeth Warren, right, to oversee the new Consumer Financial Protection Bureau, a centerpiece of the Wall Street financial overhaul, in the Rose Garden at the White House in Washington on Sept. 17, 2010.  The appointment will allow Warren, a Harvard law professor, to effectively run the new agency without having to go through a potentially contentious confirmation battle in the Senate.
President Barack Obama before announcing the appointment of Elizabeth Warren, right, to oversee the new Consumer Financial Protection Bureau, a centerpiece of the Wall Street financial overhaul, in the Rose Garden at the White House in Washington on Sept. 17, 2010. The appointment will allow Warren, a Harvard law professor, to effectively run the new agency without having to go through a potentially contentious confirmation battle in the Senate.
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WASHINGTON — In a poke in the eye to the financial community, President Barack Obama on Friday named Elizabeth Warren, an aggressive consumer advocate and Wall Street adversary, to oversee creation of a new agency to regulate banks, lenders and credit-card companies.

Sidestepping a Senate confirmation fight — for now — Obama stopped short of nominating Warren to actually head the new Bureau of Consumer Financial Protection. Instead, his action will let the Harvard Law School professor and expert on bankruptcy move quickly to shape the bureau.

Senate Republicans view her as too critical of Wall Street and big banks. The business and banking community opposed Warren as director of the new bureau, contending she would make the agency too aggressive. Obama praised her highly.

“Never again will folks be confused or misled by pages of barely understandable fine print that you find in agreements for credit cards or mortgages or student loans,” Obama said, standing alongside Warren and Treasury Secretary Timothy Geithner in the White House Rose Garden.

“Elizabeth understands what I strongly believe: that a strong, growing economy begins with a strong and thriving middle class,” the president said. “And that means every American has to get a fair shake in their financial dealings.”

Billed as a big help to abused consumers, the new bureau is charged with writing and enforcing new rules covering the largest banks to the smallest storefront payday lenders. Lenders will face new restrictions on the type of mortgages they write and won’t be rewarded for steering borrowers to higher-cost loans. The bureau also is to protect borrowers from hidden fees and abusive terms.

Obama named Warren a special assistant to the president, giving her an influential province from which to direct the new bureau, a central element of the sweeping financial overhaul Obama signed into law this summer. The consumer bureau was one of Obama’s key demands, easy for the public to grasp in an otherwise dense rewrite of complex financial rules.

Liberal groups and many consumer advocates want Warren to be named director of the new bureau. With the advisory appointment in place, White House spokesman Robert Gibbs said she would be instrumental in selecting a full-time director but hedged when asked whether she would be a candidate.

Obama has had a difficult time winning Senate approval for even non-controversial nominees, and the White House believed that anyone nominated to the director’s job — especially Warren — would linger without Senate action for months.

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