Getting your player ready...
NEW YORK — Gap is taking a lot of flak online for stealthily swapping out its decades-old white-on- navy blue logo.
Fans are puzzled, even irritated, and an expert is calling the way Gap Inc. has handled the switch “pretty stupid.” But the iconic chain still plans to add the new logo — a white background with black letters and a little blue box — to its stores and advertising next month.



