ATLANTA — Sponsors Wrangler and Snapper are sticking by Brett Favre after the NFL fined him $50,000 for failing to cooperate in an investigation into allegations that he sent inappropriate messages and lewd photos to a former New York Jets game-day hostess.
A spokesperson for Wrangler jeans said the brand still has the 41-year-old Minnesota Vikings quarterback under contract. The company wouldn’t comment about the NFL fine. Its commercials featuring Favre are still running. Snapper, a maker of lawn mowers and snow throwers, says Favre remains a spokesman.
Although NFL commissioner Roger Goodell “could not conclude” that Favre violated the league’s personal-conduct policy, the investigation has tarnished Favre’s reputation.
After golfer Tiger Woods ran his SUV over a fire hydrant in November 2009, eventually bringing to light his infidelities, Accenture, AT&T and Gatorade cut ties with him. Gillette and Tag Heuer de-emphasized him in their marketing. EA Sports and Nike, meanwhile, stood by the golfer. The Associated Press
