NEW YORK — Oprah Winfrey’s network has begun not with a bang but with redeclared purpose by the Queen of Daytime.
After years in the planning, the moment of launch at 10 a.m. MST Saturday for the round-the-clock cable venture was rather quiet.
Buried in the middle of a holiday weekend (though boasting the numerically catchy date 1-1-11), The Oprah Winfrey Network, or OWN for short, arrived free of glitz with a one-hour preview special hosted by Winfrey. She offered a hearty overview of the live-your-best-life fare she will curate across the network’s schedule in the days ahead and further down the line.
“There are so many things happening here at OWN, and we’re just getting started,” Winfrey, 56, said as her preview drew to an end. “Every day, here’s what I’m hoping — that you will find something here to inspire you.”
OWN initially will be available in more than 80 million homes. The venture’s start date had twice been delayed while its cost ballooned to a reported $189 million. The Associated Press
