Taco Bell says a legal beef over the meat in its tacos is bull.
The fast-food chain took out full-page ads in at least nine major newspapers and launched a YouTube campaign featuring its president Friday to proclaim its taco filling is 88 percent beef. A false-advertising lawsuit filed last week that caused an online stir alleges the beef filling doesn’t have enough beef to be called that. The suit seeks to make the company stop calling it “beef,” and pay the suing law firm’s bill.
Taco Bell trumpeted “Thank you for suing us. Here’s the truth about our seasoned beef,” in the ads in Friday’s editions of The Wall Street Journal, USA Today and other papers. The ads go on to say the rest of the filling is a mixture of spices and common food additives.
The lawsuit, filed in federal court in California, alleges the meat mixture has binders and extenders and does not meet federal requirements to be labeled beef. The Associated Press
