Sunglasses manufacturer Maui Jim announced an agreement with Vail Resorts to become the exclusive sunglasses sponsor of mountain resorts Vail, Beaver Creek, Breckenridge and Keystone. Vail’s affiliated Colorado lodging properties, Northstar-at-Tahoe and Heavenly Mountain Resort in Nevada and California are also included.
“We’ve added Maui Jim as a partner of Vail Resorts because they offer premium sunwear that is perfectly suited for the variable weather and light conditions at our mountain resorts,” said Heidi Kercher-Pratt, vice president of marketing for Vail Resorts. “Vail Resorts provides our guests with the experience of a lifetime at our mountain resorts in the winter and summer. Maui Jim can help us complement this experience by offering technologically advanced sunwear to our guests which will help them enjoy their mountain experience even more.”
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