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The decades-long public face of Denver’s National Western Stock Show & Rodeo, Bill Saul, died Tuesday after a two-year struggle with cancer, family members said.

He was 78.

Saul is being cremated, and plans for a memorial service have not been finalized, said his widow, Judy.

Saul retired as spokesman for the stock show after 38 years in 2004 but had since busied himself three days a week as the 105-year-old show’s historian and archivist. He and Colorado historian Tom Noel collaborated on the book “Riding High,” a history of the show, to promote its 100th year.

“He was a great P.R. man,” Judy Saul said. “He did his very best at everything he did. He was funny, and he loved to tell jokes.”

He also is survived by three daughters, Margaret Smith, Erika Saul and Elisabeth Saul.

Online. Find a profile of Bill Saul.

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