We live in a world ruled by pop princesses and pancake houses, where video games have replaced books and writers no longer need grammar. But look deeper, and it’s easy to see that our sometimes witless world remains an inquisitive and clever place. In short essays, our writers probe those signs of intelligent life.
ANGRY BIRDS
What is it about Angry Birds that gets us so flustered?
The downloadable game lets players fling noisy cartoon birds at fragile targets across nearly 250 different scenarios — all from the comfort of their smartphones.
It’s child’s play, really: a straightforward, physics-based puzzle game that demands little more than a well-placed finger flick and a free minute or two.
So how did it emerge as a global phenomenon, and why has it become important?
This 99-cent app recently passed 100 million downloads, due in part to its ease of use and word-of-mouth popularity. It cost $140,000 to create and has made $70 million for its developer, the Swiss company Rovio, according to PC World.
Rovio development head Peter Vesterbacka recently declared traditional console games (the kind played on the Xbox 360 or PlayStation 3) “dying” as mobile games (the kind played on iPhones and other smartphones) have dramatically expanded in popularity since Angry Birds first landed in December 2009.
But is it really the future of gaming?
Yes and no. Complex, immersive video games remain extremely popular (see the Call of Duty and Halo series), but casual players love the instant gratification of Angry Birds. The deceptively simple interface and wordless design translate to people of any age and background.
And that’s what makes it interesting, a milestone even. A video game that unites people across age groups, instead of underscoring the divide between gen tech and the pre-tech crowd? There’s power in that.
Like Pac-Man or Tetris, it’s fun, quick and addictive. It’s also inspired a host of imitators and spinoffs, such as the sequel, Rio, released last month to promote an upcoming animated film of the same name.
Sure, it is stupid. But for tens of millons around the world, it’s clearly a favorite way to spend a few minutes (or hours) of downtime. And as a glimpse into the future of gaming, this 99-cent app is priceless. John Wenzel
See ‘related items,’ above right, for 8 other signs of intelligent life in The Age of Stupid.
