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Google Inc. likes the way Facebook gets people to share their recommendations so much that it’s adding its own option for endorsing search results and online ads.
The “+1” button represents the Internet-search leader’s latest attempt to make it easier for its users to share their insights with their online contacts, formed through other Google services such as Gmail.
Someone who wants to endorse a particular search term or an ad simply hits the +1 button. When people in that person’s Internet circle use the same search term or see the same ad, they’ll see the person’s endorsement next to it.
In another Facebook imitation, Google also will allow other websites to place the +1 button next to their content. The Associated Press
