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Sports betting threatens to be Colorado’s ‘next big public health crisis’ if addiction isn’t addressed

Coloradans are hitting rock bottom chasing gambling highs on apps like DraftKings, FanDuel

Noelle Phillips of The Denver Post.
PUBLISHED: | UPDATED:
Zach Everett plays golf with friends at West Woods Golf Club in Arvada on Wednesday, March 25, 2026. Everett's sports gambling cost him a job and alienated most of his friends and family. "You're not going to win yourself out of whatever hole you're in," he says. (Photo by Hyoung Chang/The Denver Post)
Zach Everett plays golf with friends at West Woods Golf Club in Arvada on Wednesday, March 25, 2026. Everett’s sports gambling cost him a job and alienated most of his friends and family. “You’re not going to win yourself out of whatever hole you’re in,” he says. (Photo by Hyoung Chang/The Denver Post)
Getting your player ready...

In November 2021, Zach Everett was on top of the world.

Set to launch down a ski slope at Breckenridge, where he was celebrating his engagement with his fiancée and their friends, Everett glanced at his phone before pushing off.

A notification informed Everett that he had just won $55,000 on a $15 fantasy-golf wager on the . The money was in his PayPal account by the time he finished the run.

“That was more than my salary at the time,” he said. “You convince yourself that you’re so good.”

The money was gone almost as fast as Everett, high on dopamine from his big score, flew down that mountain. By the end of the ski weekend, he had blown the entire $55,000: drinks and food for his friends, a gold watch and, worst of all, more bets, including an $18,000 loss with one tap on his phone to bet — incorrectly — on the Big 10 football championship. He did not have enough money to buy gas to get home.

For Everett, the next two-and-a-half years would be “incredibly off the rails.”

“After I lost that money, I couldn’t get it out of my head chasing that,” he said. “I was basically trying to win it all back.”

Colorado, much like Everett, plunged headfirst into legalized sports betting after voters approved it in 2019. Since online sportsbooks opened in May 2020, the state’s residents have bet more than $30.6 billion on the outcomes of games and on the performances of the athletes who played them, netting the state more than $154 million in tax revenue.

But the growing popularity comes at a cost.

Mental health and addiction experts are sounding the alarm about a growing crisis that Colorado was not prepared to handle. The state does not sufficiently fund services for people who become addicted to gambling via the sports-betting apps on their phones, mental health experts say, and there are not enough therapists trained to treat gambling addiction. Colorado also provided little funding to promote awareness about gambling addiction and put limited guardrails in place to help people slow their betting habits.

It’s not clear how many Coloradans have gambling problems. There’s never been a study to determine that, but the results of a national survey suggest that more than 100,000 people in the state could suffer from that mental health disorder.

Jamie Glick, executive director of the , calls gambling addiction the “next big public health crisis.”

“Unfortunately, we are hearing a lot of rock-bottom stories,” Glick said. “People aren’t seeking help until they hit rock bottom. We are seeing people whose marriages are destroyed. They’re financially destroyed.”

Six years after legalization, Colorado is trying to catch up. The General Assembly this spring passed a bill that will put some controls on sports-betting apps, including by limiting the number of daily deposits a person can make. The state also increased the share of tax revenue funneled annually to problem-gambling awareness and prevention.

Gambling companies told The Denver Post they are creating new features to help people limit how much they spend, saying it is in their best interest to retain customers who view betting as entertainment, not a problem. Five sportsbooks stopped accepting credit cards in the past year amid growing criticism that people should not gamble with money they don’t have, and Colorado will ban credit card deposits, beginning in August.

“We want our customers to play with us month over month or year over year,” said Cory Fox, senior vice president of public policy and sustainability at . “If they have a problem, they will be off the platform.”

The Post examined the impact of legalized sports betting in the state by interviewing those involved in the industry and those who regulate it, mental health professionals, the groups who benefit from the tax dollars, athletes and coaches, and the gamblers. The Post also analyzed the money spent to show how much people are wagering, which sports are most popular for betting, and how much revenue sportsbooks are earning.

The first installment of this three-part series looks in-depth at gambling addiction and the attempts to get it under control before it becomes a public health crisis. The second part will examine how water conservation advocates bet on sports gambling to obtain funding to rescue communities and industries dependent on the state’s scarce water resources.

And the final story will explore how betting is changing sports itself as professional leagues embrace sportsbooks as business partners, even as gambling scandals make headlines and athletes report increasing hostility from fans who lose money when players fail to perform.

The launch of sports betting

Colorado was among the early adopters of legalized sports betting when voters approved Proposition DD in November 2019.

The state had moved quickly after the the 1992 , a federal law that had prohibited states from allowing sports betting.

In exchange for legalizing sports betting, Colorado voters agreed that sportsbooks should be taxed at a 10% rate to fund water conservation. That bargain pushed Proposition DD toward a narrow win, and the rushed to put rules in place.

By May 2020, sportsbooks in Colorado were open for business, and amid the COVID-19 pandemic, people found a new avenue for entertainment. Although the pandemic paused major sports in the U.S., including the Kentucky Derby, the NCAA basketball tournament and the NBA season, Coloradans still found sports to wager on.

Bettors spent more than $25.6 million that first month, with the largest percentage of bets being placed on table tennis at $6.6 million.

Sun Yingsha (L) of China competes against Wang Yidi (R) of China during the Women's Singles Semifinal on day three of the World Table Tennis Cup Finals on Oct. 29, 2022, in Xinxiang, Henan Province, China. (Photo by Lintao Zhang/Getty Images)
Sun Yingsha, left, competes against Wang Yidi, both of China, during the World Table Tennis Cup on Oct. 29, 2022, in Xinxiang, Henan Province, China. Coloradans have bet nearly $1 billion on ping-pong since the state legalized sports wagering in 2020. (Photo by Lintao Zhang/Getty Images)

Table tennis remains one of the most popular sports for Colorado gamblers to bet on, with $989 million wagered since legalization. In April, it was the fourth most popular sport for wagering, with $28.5 million bet on it.

Those who want tighter controls on sports betting cite table tennis wagers in their arguments, saying it’s an example of problem gambling because Americans do not care about or understand ping-pong and only bet on it because it’s played in other parts of the world when most people in this country are asleep.

Professional basketball is the state’s favorite sport when it comes to betting, with $7.3 billion wagered on the NBA and overseas leagues, as of April. The NFL is second, followed by baseball, tennis and NCAA basketball, according to the revenue department’s data.

Sports betting continues to grow year after year.

In April, the most recent month of data available, Coloradans bet $521 million on sports — 20 times more than that first month in 2020. The state raked in $4.4 million in taxes.


, director of the state Division of Gaming, said interest in local sports teams is driving the growth, especially with the Broncos, Nuggets and Avalanche fielding championship-caliber teams.

“It’s becoming more and more exciting to watch our teams here in Colorado,” he said. “Every time we have a lot of interest in sporting events featuring our local teams, we see that continued growth. It’s more accessible with attention and advertising.”

Colorado has a healthy sports-betting market with 13 online companies and 10 in-person sportsbooks, Schroeder said. The goal, he said, is to have the best odds available for the gamblers.

The state also offers a with 5,866 approved events and wagers, ranging from which team will win the Super Bowl to whether someone will get knocked out in the U.S. SlapFIGHT championship to who will win the Chinese Basketball Association’s Club Cup.

At the same time, Schroeder said the state is committed to responsible gaming, which is the term the industry uses instead of gambling.

“We want individuals to bet smart,” he said. “Betting should be entertainment. It shouldn’t be something where you’re adding on a second level to the house by gambling.”

Colorado offers a through which gamblers can ban themselves from online apps and in-person sportsbooks at the state’s casinos. There were 1,245 people on that list as of June 15.

The state also promotes March as and operates the . Each year, the state awards millions in grants to nonprofits that are focused on gambling addiction.

Yet even as sports betting grows, public opinion is becoming more critical.

An found 43% of Americans say sports betting is bad for society, up from 34% in a 2022 poll. Still, 22% of respondents said they had bet on sports in the past year, up from 19% in the prior study.

Fans watch the Denver Broncos play the Las Vegas Raiders at Stoney's Bar and Grill in Denver on Nov. 6, 2025. (Photo by RJ Sangosti/The Denver Post)
Fans watch the Denver Broncos play the Las Vegas Raiders at Stoney's Bar and Grill in Denver on Nov. 6, 2025. (Photo by RJ Sangosti/The Denver Post)

Chasing the high

It’s impossible to know how many people in Colorado bet on sports, let alone to understand how many might suffer from a gambling addiction. Sports betting companies do not release their data and the state does not conduct public health monitoring of gambling addiction.

Sports betting is prolific among young people, said Evette Marquez, a 26-year-old, diehard Broncos fan.

She learned to gamble on a sports app from an ex-boyfriend and routinely places wagers on her favorite sport — pro football. Most of her friends do, too.

“Everyone is betting these days, especially at my age,” she said. “Some people may not be paying rent.

“I think people my age get stuck on the dopamine. You get that green ticket,” she said, referring to an icon on the DraftKings app that signifies a winning bet, “and itap the best feeling.”

That dopamine hit certainly contributes to the addictiveness of gambling, said assistant professor of psychiatry at the .

“It’s something pleasurable like hearing your favorite song or eating chocolate,” she said.

People who become addicted to gambling can naturally have lower dopamine levels, making them crave a high, Hemendinger said. And some people are just hardwired to take risks, and that makes them more prone to gambling addiction, she said.

Researchers have also linked gambling disorders to the parts of the brain that respond to rewards and regulate social behaviors and impulse control, Hemendinger said. But the prefrontal cortex is not fully developed until a person reaches their mid-to-late 20s, making young people more susceptible to impulsive behavior while gambling.

The profile of a heavy sports bettor is a male younger than 35 who is single, employed and well-educated, according to the . And they think sports betting involves skill, not luck, which makes them “prone to distortions in thinking,” according to a coalition summary of sports wagering and addiction studies.

Matt Ferraccio, 38, started gambling in middle school, continuing into adulthood. He found it an escape from other problems in his life.

Ferraccio said he used legal gambling apps as well as the unregulated, overseas sportsbooks and bookies. He took advantage of special promotions, and when he ran out of credit on one, he opened another account.

“A compulsive gambler just doesn’t stop,” he said.

Ferraccio and Everett each talked about “chasing” their losses. Both men said they were never satisfied with a big win. They placed more bets rather than pocketing their winnings, and when they lost, they tried to win the money back — usually losing even more.

“It’s really hard to replicate that feeling you get when you win a lot of money,” Ferraccio said. “It means higher bets and longer sessions. You’re just chasing.”

Gambling addicts can stay awake for days, betting on obscure sports happening in other countries.

“You can log in at 3 a.m. and find tennis thatap going on in China, ping-pong in Russia, basketball in China, cricket games. The possibilities are endless if you want to be compulsive and keep going, which I did,” Ferraccio said.  “Obviously, you don’t know anything about them, but you just pick.”

Ferraccio always promised himself he would stop once he dug himself out of a financial hole. It never happened.

Matt Ferraccio plays golf with friends at West Woods Golf Club in Arvada on Wednesday, March 25, 2026. (Photo by Hyoung Chang/The Denver Post)
Matt Ferraccio, who started gambling in middle school and continued into adulthood, plays golf with friends at West Woods Golf Club in Arvada on Wednesday, March 25, 2026. (Photo by Hyoung Chang/The Denver Post)

Unprepared for a crisis

The National Council on Problem Gambling estimates that 9 million Americans have a gambling disorder, which is recognized as a mental health illness in the Diagnostic and Statistical Manual of Mental Disorders.

Brianne Doura-Schawhol, director of the , said a 2023 study by the estimated about 2.4% of the population struggles with gambling addiction, which would mean about 110,000 adults in Colorado suffer from it.

But Colorado never conducted a study to gauge the prevalence of problem gambling before it legalized sports betting, and public health officials have no plans to do one.

“How can you make policy decisions without the proper data?” Doura-Schawhol said.

Colorado also ranks among the worst in the nation when it comes to funding gambling addiction resources, multiple people told The Post. The state law that legalized sports betting established a 10% tax on net sports betting proceeds, but only allocated $130,000 annually to problem gambling.

In 2023, the legislature boosted the annual amount to $2.5 million. Since 2023, the Colorado Division of Gaming has awarded $11.2 million in grants to organizations that raise awareness about addiction and help those who suffer from it.

The state allocated less than a penny per person for gambling services in 2023, by the National Association of Administrators for Disordered Gambling Services.

The bill passed in May did not include additional money for prevention and treatment. And as lawmakers faced down a $1.5 billion budget deficit, there was little room to set aside extra money. The legislature could shift some funds set aside for water to gambling addiction issues, but that has not been proposed.

Nationally, there is no federal revenue stream to support gambling addiction prevention and treatment, even though experts estimate that the social cost of gambling addictions exceeds $14 billion annually in the U.S.

In March, a group of bipartisan representatives in Congress introduced the Providing Opportunities for Individuals In Need of Treatment and Support, also known as the , which would divert a third of federal taxes collected on gambling to awareness, prevention and treatment of gambling addiction. If approved, it would raise an estimated $100 million per year, according to the National Council on Problem Gambling.

But in Colorado, there is no movement to increase funding for gambling addiction, even as the state rakes in tax revenue from sports betting.

Doura-Schawhol said the National Campaign for Fairer Gambling ranks Colorado at the bottom of the 39 U.S. states that have legalized sports gambling when it comes to funding treatment and prevention for gambling addiction.

“The people of Colorado deserve better,” she said.

Liesl Leary-Perez, co-founder of , said Colorado has long ignored mental health problems, and sports betting addiction is now one more thing on the list that needs to be addressed.

“To answer your question of ‘Were we prepared?’ No! We were not prepared,” Leary-Perez said of Colorado’s swift entry into the online sports-betting world. “And no one seems to care because we aren’t increasing that budget.”

When legalized sports betting came online, those who work in the addiction-treatment field were not prepared for clients struggling with gambling addiction.

The , which establishes the best practices for counseling gambling addicts and issues certifications to professional therapists, lists just 17 people in Colorado who have received certification. Only two are practicing in Denver, the state’s largest city.

The Problem Gambling Coalition of Colorado lists 18 counselors who treat gambling addiction and two behavioral health centers that offer telehealth appointments for gambling addiction on its website. And the coalition has developed a four-hour certification program for counselors on college campuses to help them recognize and treat the problem, Glick said.

DU counselors attend a training session with the Problem Gambling Coalition of Colorado about what to look for regarding student gambling and how to help them recover from gambling addictions at Burwell Center for Career Achievement in Denver on Tuesday, March 24, 2026. (Photo by Hyoung Chang/The Denver Post)
University of Denver counselors attend a training session with the Problem Gambling Coalition of Colorado about what to look for regarding student gambling and how to help students recover from gambling addictions, at the Burwell Center for Career Achievement in Denver on Tuesday, March 24, 2026. (Photo by Hyoung Chang/The Denver Post)

Daniel Umfleet, founder and chief executive officer of , a behavioral health company focused on gambling addiction, left the United Kingdom to move to Colorado to start up his company after sports betting was legalized in the U.S.

Treatment for gambling addicts is in its infancy in the United States, Umfleet said.

“The unfortunate reality today is there are not enough health systems that understand this and have adopted it into their service mix,” he said. “The infrastructure wasn’t there.”

Ryan Canaday, founder of the in Denver, said he received a warning in 2020 from a doctor who called sports betting the “new dopamine dump,” and recommended his church and its associated nonprofit, which focuses on addiction recovery, prepare for it.

Then more people started showing up, seeking help, and Canaday had to learn what those addicts needed to recover.

“When I heard someone say, ‘Last night I lost $100,000,’ it was hard for me to fathom. I thought, ‘Well, why’d you place that big of a bet? And why couldn’t you just stop?’ and all the questions a rational mind asks,” Canday said, “but this disease of addiction is not rational, or else none of us would be here, right?”

Kent Denver teacher Arty Smith poses for a portrait at the school in Cherry Hills Village on Thursday, March 5, 2026. Smith leads the Gambling Awareness Initiative, which educates students about risks related to gambling. (Photo by AAron Ontiveroz/The Denver Post)
Kent Denver School teacher Arty Smith poses for a portrait at the school in Cherry Hills Village on Thursday, March 5, 2026. Smith leads the Gambling Awareness Initiative, which educates students about risks related to gambling. (Photo by AAron Ontiveroz/The Denver Post)

‘Modern-day get-rich-quick scheme’

Arty Smith, a math teacher, last year launched the , a program that teaches teenagers the pitfalls of wagering.

Smith’s lessons on sports betting involve PowerPoint presentations with bar graphs and pie charts as he breaks down how it’s nearly impossible to beat the house.

He gathered data from every NFL game since 1966 and crunched numbers to show that picking the over/under bets — guessing what the total points scored by both teams in a game will be and whether it will be higher or lower than the points total set by the house — is no different than picking heads or tails on a coin toss.

It is a certainty that people lose money in the long run, Smith said.

“It doesn’t matter how well you know the game of football,” he said. “You could be Peyton Manning for all I care, you still won’t be able to pick football games any better than you could pick the outcome of the coin flip.”

On the over/under bet, the house has a 4.5% edge, Smith said. But when it comes to parlays, the house edge jumps to 40%. In a parlay, gamblers wager on multiple things happening at one time.

For the April 30 playoff game between the Denver Nuggets and the Minnesota Timberwolves, offered a “Joker Jackpot” parlay that would pay out if all-star center Nikola Jokic scored more than 30 points, recorded more than 10 assists, grabbed more than 10 rebounds, and hit more than three three-point shots. In gambler parlance, that’s a “four-leg parlay.” A winning bet on a $10 wager would return $70.

The parlays are wildly popular with gamblers because they have higher payouts, and they benefit sportsbooks because they have higher odds and bigger profits.

“Itap a way for the sportsbooks to take gamblers’ money even faster,” Smith said. “It’s the modern-day get-rich-quick scheme. It doesn’t seem that hard to win the bet.”


Smith developed the Gambling Awareness Initiative after a friend consulted him about how to respond to his preteen son’s request to create an online sportsbook account because the boy was too young to open his own.

“He knew what he wanted to tell his boy about drinking and drugs and unprotected sex, but he was unprepared for the question about gambling,” Smith said. “It occurred to me that we need to talk about this.”

Zach Everett’s love of gambling started as a child at a race track when his father allowed him to pick a horse and placed a bet on his son’s behalf.

He gambled through a bookie for a couple of years in college. In 2018, Everett obtained his first credit card while earning $36,000 per year. Sports betting would not be legal for another two years, but daily fantasy sports were legal and growing in popularity in the U.S.

The daily fantasy sports apps run by DraftKings and FanDuel were not considered gambling because participants played against each other rather than the house. But those games gave both companies footholds in the market before sports betting became legalized, and they continue to reign as the biggest sports-betting companies in the country.

Everett, a self-described “big-time sports fan,” used his new credit card to make deposits into a DraftKings account to enter those fantasy sports contests. But he couldn’t handle winning a big prize.

“My brain couldn’t comprehend it was life-changing money,” he said. “You’re not holding the cash and you don’t have a moment to breathe. Itap just so fast and then you blink and itap gone.”

Lori Kalani, DraftKings Chief Responsible Gaming Officer speaks on stage during DraftKings Missouri First Bet Ceremony on Dec. 1, 2025 in St Louis, Missouri. (Photo by Fernando Leon/Getty Images for DraftKings)
Lori Kalani, DraftKings' chief responsible gaming officer, speaks on stage during DraftKings Missouri's First Bet Ceremony on Dec. 1, 2025 in St Louis, Missouri. (Photo by Fernando Leon/Getty Images for DraftKings)

Sportsbooks and responsible gaming

The sportsbook operators say they take measures to promote responsible gambling, arguing it would be short-sighted to drive people away through increasing addiction.

Lori Kalani, chief responsible gaming officer at DraftKings, said it is in her company’s best interest to establish controls that players can use to limit themselves.

“Itap the right thing to do,” she said. “If people are out of control and they’re spending money on entertainment that they don’t have to spend, they’re not going to be a happy customer and we’re not going to be a happy business. We want long-term customers. Not only is it the right thing to do, it’s the smart thing to do.”

At DraftKings, Kalani has a staff of 50 who work on the company’s responsible gaming programs. Those include a budget builder that lets players determine how much they want to spend and how long they want to be on the app. They can set alerts that notify them when they’ve hit their limits.

DraftKings also provides customers with a personal stat sheet they can use to review how much they’ve deposited, how much they’ve wagered, how much time they’ve spent on the app, and even which sports they’ve bet on. It’s like getting a monthly spending report from a credit card company, she said.

Meanwhile, Kalani’s staff also manually reviews individual accounts flagged for abnormal betting patterns, such as a customer suddenly making much larger or more frequent deposits. Last year, 92,000 accounts were reviewed, she said.

When Kalani, who is a lawyer, first took the job at DraftKings, she was surprised by how few people used the various tools that help control time and money on the app. People saw responsible gaming tools as something only those who have problems need, she said.

“I thought that was upside down,” she said. “The whole point is you use them so nothing gets out of control. Itap a lot of work to change how people think about that.”

Fox, Kalani’s counterpart at FanDuel, said his company also makes an effort to boost participation in the app’s responsible gaming features.

FanDuel’s parent company, , wants 75% of its average monthly players to use its responsible gaming tools by 2030. Individual performance bonuses for employees on his team will be tied to that goal, Fox said.

One tool introduced in the past year by FanDuel is an artificial intelligence program that can quickly detect when a person has deposited an amount that is much larger than that player’s previous deposits on the app. The program then asks the player if they are sure about the amount, Fox said.

A staff of 30 people reviews accounts that get flagged for abnormal betting patterns, and after users threaten customer service representatives or even mention they can’t pay their mortgage. Those employees can send emails with responsible gaming information, put players in time-out, set deposit limits and, in some cases, ban them from the app, Fox said.

“There’s still a lot of work to be done in this field. We are not declaring victory,” Fox said. “We are working hard to figure out the best ways to identify and protect that small percentage of our user base who may be struggling to manage their play on our site.”


While the sports betting companies say they limit problem gamblers, others insist that’s not the case.

Josiah Clarke, 40, is a lawyer and a sports betting sharp — meaning he figured out how to win consistently.

Clarke played fantasy football for years and casually bet on offshore sportsbooks. But when sports betting was legalized in Colorado, and the pandemic gave him a lot of spare time, he decided to “take a real go at it.”

Clarke, who lives in Greeley, built a system of analyzing games and created his own model for statistical analysis. He raised the stakes as his model improved.

He won — and the sportsbooks noticed his winning pattern.

DraftKings was the first to limit him after he won $24,000 over two football seasons, Clarke said. FanDuel followed.

“I’d try to bet like $2,000 on an NFL game, and they’d say you can bet up to $47,” he said. “And I was like, itap not worth all the effort I’m putting into it for $47.”

Ferraccio and Everett said no sportsbook ever cut them off, even when it was clear they were gambling too much.

“Responsible gambling from these sportsbooks doesn’t even come close to identifying people,” Ferraccio said. “If they see me spending all night doing it, guess who’s getting the free bet? Guess who’s getting the big promotions? Itap not the people who are winning.”

Bonus bets are not free money. Instead, gamblers must put something into their accounts first. Gamblers are never allowed to withdraw those “bonuses,” and they expire.

FanDuel’s Fox took exception to accusations that sportsbooks do not actually limit gamblers who show signs of addiction.

“First and foremost, we absolutely identify problem gamblers and prevent them from being on our site any longer,” he said. “Any suggestions that we don’t actually do that on that basis are inaccurate and wrong.”

Jamie Glick, president of Problem Gambling Coalition of Colorado conducts a training session with DU counselors on what to look for regarding student gambling and how to help them recover from gambling addictions at Burwell Center for Career Achievement in Denver on Tuesday, March 24, 2026. (Photo by Hyoung Chang/The Denver Post)
Jamie Glick, president of the Problem Gambling Coalition of Colorado, conducts a training session with University of Denver counselors on what to look for regarding student gambling, at the Burwell Center for Career Achievement in Denver on Tuesday, March 24, 2026. (Photo by Hyoung Chang/The Denver Post)

Doing a lot with a little

Colorado has boosted its addiction awareness and prevention efforts in the six years since sports betting went online.

The state’s Gaming Division funds responsible gaming grants, doling out $3.8 million in March. Those grants were awarded to nonprofits, including the Problem Gambling Coalition of Colorado, which will use its $1.5 million to certify therapists treating gambling addiction, to support a project that works with college students, and to promote gambling addiction awareness.

The , a nonprofit advised by Umfleet, received more than $1 million to work with the military to address gambling addiction within the ranks. He said Colorado is doing a lot of work with little funding, and some efforts are gaining national attention.

“You’re doing it half the speed of what you would prefer,” he said.

In its most recent legislative session, the General Assembly passed , setting some first-in-the-nation standards to control addiction through state law. The law will go into effect in August.

The new law bars gambling companies from sending push notifications to their app users, something that emerging research shows triggers people into betting more. It also restricts advertising from targeting people younger than 21.

The new law will limit gamblers to six daily deposits on an app. But it does not limit the amount a person can deposit, and people can have multiple apps, meaning they still could deposit an unlimited amount of money in a 24-hour period.

The bill was watered down after its sponsors, under pressure from the gambling companies and their lobbyists, struck a provision that would have banned all proposition bets. A prop bet allows gamblers to wager on an individual athlete’s performance, and those prop bets can be rolled into the wildly popular parlays. Colorado already bans prop bets on college athletes.

Sen. Matt Ball, a Denver Democrat who was one of the bill’s bipartisan sponsors, said the new law should put some friction between gamblers and their impulse to place bets.

It was needed, he said, because technology has rapidly changed since Colorado legalized sports gambling, making it easier and faster for people to bet. Industry advertising works, Ball said, because he sees its effect on his preteen son.

“It works on his brain,” Ball said. “He asks me about placing bets. He thinks he can make a big hit, win $100. We need to put reasonable guardrails on sports betting to protect our kids.”

‘There is hope’

Ferraccio has no idea how much money he lost over the years. He said he could go on a winning streak and have as much as $200,000 in his accounts, only to lose it all over again.

“Itap a lot,” he said. “Everything I’ve ever earned basically.”

Ferraccio placed his last bet on July 1, 2024.

“I was hitting a point where I had nothing but debt and darkness, and it just made me sick,” he said. “When you get to that point, it doesn’t feel like you have a way out.”

Ferraccio was afraid that if he did not stop and get help, he would become part of the statistic that haunts gambling addiction — the high suicide rate.

Multiple studies in the U.S. and internationally have found that people with gambling disorders have higher suicide rates than people suffering from other addictions, such as alcohol. One in five people with a gambling addiction has attempted suicide, according to the National Problem Gambling Coalition.

Ferraccio found help in recovery groups. He formed friendships with other recovered gamblers, and they hold each other accountable.

“There is hope,” he said. “You have to look in the right places. You have to admit you lost control. If you can’t admit you have a serious problem, you’re never going to get right.”

For three years after his big fantasy golf prize, Everett said he gambled so much that he alienated almost all of his friends and family.

He maxed out six or seven credit cards. He burned through at least six payday loans. He ran out of friends and relatives willing to loan money. He pawned a $12,000 TAG Heuer watch that his dad had given him as a wedding present. He wrecked his car — also on loan from his dad — while checking a bet on his phone.

Everett, who worked as a sales director and ranked first in sales for his company, was fired after his boss learned he had asked a client for a loan.

“Getting called into the office that day…” Everett said, unable to finish explaining what happened.

He dreaded telling his wife he had lost his job because of his gambling. She quit wearing her wedding ring.

Everett gambled away his severance. Loan sharks came calling. His first inpatient stay had failed, and support groups and regular therapy were not helping. He considered fraud. He considered overdosing.

So he flew home to Minnesota and the one person who still took his calls — his dad, Brad Everett.

Looking back, Brad Everett said he did not realize that gambling addiction strangles people much like alcohol and drug addiction.

“I didn’t understand why he just couldn’t stop,” he said. “It was a complete lack of understanding. And a complete lack of understanding of how easy it is with your phone and the apps.”

Brad Everett had already flown to Denver multiple times to help his son, crafting lists of people from whom his son had borrowed money. “But it was never the end,” he said.

Matt Ferraccio, left, and Zach Everett take out a golf cart at West Woods Golf Club in Arvada on Wednesday, March 25, 2026. (Photo by Hyoung Chang/The Denver Post)
Matt Ferraccio, left, and Zach Everett take out a golf cart at West Woods Golf Club in Arvada on Wednesday, March 25, 2026. (Photo by Hyoung Chang/The Denver Post)

Brad Everett checked his son into another rehab center in Minneapolis with a warning: If Zach Everett did not complete rehab and stop gambling, he would be financially cut off.

“He’s the most generous man in the world, and it was eye-opening to me to see him get to his breaking point,” Zach Everett said.

Everett placed his last bet on April 24, 2024.

Since then, he said he has kept his promise to his father. He repaired his marriage. He is slowly paying off debts and earning his old friends’ trust. He attends regular meetings with other recovering gamblers.

And he is becoming more comfortable telling his story in hopes of helping others struggling with gambling addiction.

“It’s such a hidden problem,” Everett said. “You’re definitely not alone. I know how scary it is. If you do not address it, itap only going to get worse. You’re not going to win yourself out of whatever hole you’re in. You can’t bet yourself out of it.”


READ PART 2 NEXT: How sports betting became Colorado’s ticket to funding $140 million in water conservation projects


Updated 10 a.m. June 18, 2026: This story has been updated to clarify Daniel Umfleet’s relationship to the Kindbridge Research Institute.

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