NEW YORK — Fergie’s life just got a little more glamorous — in undertones of tuberose and leather — with her win of a Fifi award from the perfume industry for her scent Outspoken.
The Fragrance Foundation presented the Black Eyed Peas singer with the honor for new celebrity fragrance of the year last week at a splashy Lincoln Center ceremony.
Outspoken is Avon’s most successful fragrance launch to date. The prize, Fergie said in a telephone interview, along with the yellow BCBG Max Azria gown she wore to pick it up and all the trappings of fame, are just icing now that she’s realized her biggest aspiration.
“Never in my wildest dreams did I think all this would happen,” she said. “My goal was a solo album. It was my dream since I was a little girl, and I went down many roads to get there.”
Fergie, 36, said she enjoys all the glitz, glamour and wardrobing, especially playing around with beauty products to create different looks. At home, though, she tones it down — a lot — and usually doesn’t wear makeup. Perfume is different. She’s always been a fragrance fan, she said
Outspoken is a floral with notes of iced berry, tuberose and a base of leather. A second perfume Fergie has created, Outspoken Intense, will be available in October. One of the key scent notes is kumquat. One whiff and she’s transported to her backyard growing up in Southern California, she said. “My dad grew them. He taught me how to peel them. They’re very, very small.”
“The celebrity category in fragrance is no longer an ‘add on’ as it was once considered, never knowing if it would last or not. Today, it is a major segment of fragrance marketing and our hope is that the celebrities, who chose to have a fragrance or endorse one, take it as seriously as their latest album, film or book by supporting it in the same way,” said the group’s president, Rochelle Bloom.
