Getting your player ready...
NEW YORK — U.S. yogurt heavyweights Yoplait and Dannon are both crashing the Greek-yogurt party in big ways next month, trying to wrest market share from upstarts such as Chobani and Fage, which have led the explosive growth in the category. Yoplait, owned by General Mills, and Dannon, owned by France’s Danone SA, are both launching national advertising campaigns for their Greek-yogurt offerings for the first time.
