In an acquisition that further expands Vail Resorts’ digital media portfolio, the company’s — part of Vail’s Mountain News Corp. — will take the reins of , a popular website with snow reports and news from resorts across the continent.
But the site’s mobile app — probably what attracted the increasingly tech-savvy Vail Resorts — is widely embraced, with 860,000 people using SkiReport’s mobile iPhone and Android app on their smartphones. Those apps allow users to post photos and Twitter-style reports from the hill, generating hundreds of immediate snow reports from resorts across the country every day all winter.
The site’s daily snow reports are published on 1,500 different websites and 400 news media websites. Jason Blevins, The Denver Post
