NEW YORK — ABC News and Yahoo are joining to deliver more online news to their audiences. With the deal, ABC News content will be prominently featured on Yahoo News. It will also show up on Yahoo’s popular front page.
The partnership comes as a growing number of people turn to the Internet for news and other information. The two news organizations have a combined online audience of more than 100 million users per month in the U.S. — something ABC News president Ben Sherwood noted was “the size of the Super Bowl audience.”
While the deal helps ABC grow its online reach, Yahoo News can drive further traffic to its own site by featuring original, made-for-online content. ABC is launching Web-only news series, starting with a live interview with President Barack Obama by George Stephanopoulos on Monday afternoon. That launches a series, “Newsmakers,” with online interviews conducted by the likes of Diane Sawyer, Barbara Walters, Katie Couric, Robin Roberts and others.
Colin Gillis, an analyst with BGP Financial Partners said Yahoo’s alliance with ABC “is not going to fix Yahoo’s problems.”
He said: “This is a relatively small event in the broader ecosystem of what is going on with Yahoo.” The Associated Press
