Getting your player ready...
SAN FRANCISCO — A lot of people don’t understand why certain advertisers target them as they search the Web.
Google is rolling out a new feature that explains why its users see certain ads when they search Google or check their Gmail.
Susan Wojcicki, Google’s senior vice president of advertising, said the new feature gives users the ability to block advertisers or opt out of ads personalized to them.
Jessica Guynn, Los Angeles Times
