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NEW YORK — Target reported its biggest increase in quarterly sales since before the recession began with the help of a 5-percent discount for customers who use its branded credit and debit cards.

Target reported earnings of $555 million, or 82 cents a share, in the three months ended Oct. 29, compared with $535 million, or 74 cents a share, a year earlier.

Revenue rose 5.4 percent to $16.1 billion.

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