They’ve made their lists and checked them twice: Nielsen today released year-end data for 2011 TV viewing. Among the findings:
The most “time-shifted” show of the year — watched via DVR or on demand — was FX’s “American Horror Story.” It nearly doubled its audience when later viewing from other sources was counted.
The single biggest telecast of 2011 was Fox’s Packers vs Steelers Super Bowl XLV with 111 million viewers, making it the most-watched telecast of all time.
The most watched regularly scheduled show was Fox’s “American Idol,” yet again, with 23.9 million viewers.
The most-liked commercial of the year, according to Nielsen, was Volkswagon’s Darth Vader themed spot for Passat that ran during the Super Bowl.
NBC was the network sneaking in the most product placements (“The Biggest Loser,” “The Celebrity Apprentice,” “America’s Got Talent” and “Friday Night Lights” were in our faces with commercial products).
But the most remembered instance of brand integration occurred on CBS’s “The Big Bang Theory,” when Sheldon used Purell hand sanitizer after putting a snake in a desk drawer.
Joanne Ostrow: 303-954-1830 or jostrow@denverpost.com
