INNSBRUCK, Austria — McDonald’s Corp. extended its global Olympic sponsorship for eight more years Friday to remain a top-level sponsor through the 2020 Summer Games.
McDonald’s and the International Olympic Committee didn’t reveal financial details of the deal, which is worth hundreds of millions of dollars.
The Oak Brook, Ill.-based company has been an IOC sponsor since 1976. It now will continue for the 2014 Winter Games in Sochi, Russia; the 2016 Summer Olympics in Rio de Janeiro; the 2018 Winter Games in Pyeongchang, South Korea; and the 2020 Summer Olympics.
“We are very proud of our long-standing partnership,” said Don Thompson, McDonald’s president and chief operating officer. “It’s great to see how we evolved from a national sponsor to a worldwide partner over these years. Every dimension of our partnership shares the same values: excellence, teamwork, giving your best.” The Associated Press
