Pink is the new red for Valentine bouquets.
Both colors represent love in the language of flowers. Pink simply speaks in softer tones.
Two factors are behind the push to pink: more adventuresome consumers and the higher cost of red flowers.
“It’s simply a matter of economics and customers who are less afraid to venture outside the red zone to show their affection through other lovely colors,” Houston florist David Brown says.
“For years a dozen red roses was the standard request to a florist when a gentleman wished to send a bouquet of fresh flowers to his best gal,” he says. “Flowers now can be an extension of the fashion industry.”
And pink is hot, says the Pantone Color Institute, a research center that identifies color trends. Blushing Victorian pink can take on contemporary airs.
Jack Cross, owner of Arthur Pfeil Florist in San Antonio, says customers are asking for pink flowers to be added to traditional red and white Valentine arrangements to give them a more elegant, soft, feminine touch. Economics, both florists agree, also plays a role in seeing beyond red.
“Red flowers are generally more expensive for a florist to purchase than the pinks due simply to supply and demand for the reds,” Cross says.
