BEIJING — A Chinese company said Tuesday it will ask customs officials to ban imports and exports of Apple’s iPads because of a dispute over ownership of the trademark.
All of Apple’s iPads are manufactured in China, meaning global sales of the popular tablet computers might be affected if authorities agreed to enforce such a request by Shenzhen Proview Technology.
The dispute with Proview, which won a court ruling that it owns the iPad name in China, has resulted in authorities seizing iPads from retailers in one city. Proview said it has asked for enforcement in 30 other cities.
“We are now working on a request to China Customs to ban and seize all the import and export of the iPad products that have violated the trademark,” said Xie Xianghui, a Proview lawyer.
He gave no indication when the request might be filed.
Apple, based in Cupertino, Calif., defended its ownership of the iPad name.
“We bought Proview’s worldwide rights to the iPad trademark in 10 different countries several years ago. Proview refuses to honor their agreement with Apple in China,” said Carolyn Wu, an Apple spokeswoman in Beijing.
Wu declined to comment on the possibility of Proview requesting a ban on iPad imports and exports.
China is Apple’s fastest-growing market. Its iPads and iPhones are manufactured by a contractor, Taiwan-based Foxconn Technologies Group, at factories in southern China.
Shenzhen Proview Technology registered the iPad trademark in China in 2001. Apple bought rights to the name from a Taiwan company affiliated with Proview, but the mainland company says it still owns the name in China. A Chinese court rejected Apple’s claim to the name in China last year. Apple has appealed.
“Our case is still pending in mainland China,” Wu said.
Chinese news reports say Proview, which makes computer displays, is deep in debt and needs a big settlement from Apple.
Proview has yet to make an offer to settle, said Xie, the company’s lawyer.
“We are now focusing our work on upholding rights and haven’t made negotiation proposals to Apple yet,” he said.
