In the midst of a multimillion-dollar marketing blitz, Dish Network has hired the man credited with reviving the Old Spice brand with the well-received “The Man Your Man Could Smell Like” campaign.
The Douglas County-based satellite-TV provider announced Wednesday that it has named James Moorhead as chief marketing officer. Moorhead will be responsible for marketing, advertising, public relations and market research. He will report to Dish chief executive Joe Clayton.
For the past 11 years, Moorhead has held senior marketing roles at Procter & Gamble Co., working with brands such as Vicks, Old Spice and Gillette. Brandweek named him the 2010 Grand Marketer of the Year.
At Dish, Moorhead will be tasked with spreading the message that Dish is not just a satellite-TV provider. Dish chairman Charlie Ergen has spent billions of dollars in recent years to expand the company’s portfolio of services, purchasing brands such as the Blockbuster video-rental chain. Andy Vuong, The Denver Post
