NEW YORK — David Beckham says he’s in the underwear game for the long haul, looking forward to advancing his body-wear partnership with H&M.
The English soccer star’s second set of ads for his branded collection launches Thursday. The ads will coincide with a “statue stunt” planned by the retailer with larger-than-life Beckhams going up in New York, Los Angeles and San Francisco.
New products will be added to the collection later this fall.
Beckham says he’s pleased with consumer reaction to the line and its ad campaign.
“I’m very happy that so far people seem to like it and the first season was incredibly successful. The challenge is to keep it going and establish a brand that will last many years. That is my ambition,” he wrote in an e-mail to The Associated Press.
Beckham, 37, wasn’t picked to play for Britain’s Olympic soccer team but drove the torch to Olympic Stadium in a boat.
“I always knew we would put on a fantastic event but it has exceeded even my most optimistic expectations,” he says. The Associated Press
