You’ve probably read or heard that the Giants’ four-game sweep of the Tigers produced the lowest audience ratings in World Series TV history. Still, the Major League Baseball network has managed to come up with a positive spin based on our mushrooming digital age.
MLB claims the Series’ final game set a record for most social media comments of any sporting event. Now how important is that?
The game (15.4 million viewers) did reduce the potential audience of the Broncos-Saints contest on “NBC Sunday Night Football” (17.7 million). The Broncos-Steelers Sunday night NBC game Sept. 9 produced the largest audience of the NFL season (27.5 million).
In fall season prime-time ratings, “NBC Sunday Night Football” is second behind “NCIS,” CBS’s long-running Tuesday night drama series.
