With snow blanketing Summit County on Friday morning, the ski resort arms race to see whose chairlifts start spinning first kicked into high gear.
Last year, it was out-of-state dark-horse contender Wild Mountain taking the honor on Oct. 7, though some Summit resort officials question the Minnesota resort’s crown, since it opened only rope tows on a bunny hill and stayed open for a limited time.
By Wild Mountain’s standards, this year’s crown has been claimed already by Crystal Mountain in Washington, which opened for a few hours to 75 lucky skiers through a Facebook promotion.
“A lot of places open for a day to get the exposure,” John Sellers, marketing director for Loveland Ski Area, said. “We’re not going to compromise the condition of our early-season snow to get that attention. We’re going to turn our lifts on and keep them on till May.”
Read more of the article at SummitDaily.com.
