Getting your player ready...
CUPERTINO, Calif. — Apple is entrusting the elegant stores that help define its brand to Angela Ahrendts, an executive who blended fashion sense with technological savvy to establish Burberry as a mark of luxury and success.
The hiring, announced Tuesday, is a coup for Apple. Besides providing the company with another sharp mind, Ahrendts should help Apple deflect potential criticism about the lack of women in the upper ranks of its management.
Apple has one woman, former Avon CEO Andrea Jung, among the eight directors on its board. Ahrendts will report directly to Apple CEO Tim Cook when she leaves Burberry next spring in a newly created position of senior vice president in charge of retail and online stores.
