OMAHA — This year, Warren Buffett congratulated a group of three Kentucky kids for developing kits to help their peers set up businesses.
Now Buffett is helping teach the young entrepreneurs how tough business can be by backing a competing product.
Both the new “Business in a Box” kits and the contest the Kentucky kids won in May are tied to “The Secret Millionaire’s Club” cartoon that features advice from an animated version of the billionaire investor.
Amy Heyward, co-founder of cartoon-maker A Squared Entertainment, said the company started developing “Business in a Box” kits three years ago, so there’s no direct link to the contest-winning idea.
But Heyward said she immediately recognized the similarities when siblings Kennedy Sabharwal and Spencer Sabharwal and their cousin Sawyer Beeler presented their Kidtrepreneur Kit idea.
“They should come work for us. They were great,” Heyward said.
