Sort of like a “like”
You know that moment, when you’re scrolling through Facebook and you see a friend post, “Just came back from the doctor — cancer.” You want to show your friend that you care, but clicking, “like” just doesn’t feel appropriate. Do you comment? Like? Awkwardly continue scrolling down your timeline?
Engineers at Facebook knows how you feel. The social-networking giant has experimented with a “sympathize” button that would be associated with sad or gloomy posts, though an executive has said they “made a decision that it was not exactly the right time to launch that product. Yet.”
So we all have to sympathize together that a sympathize button won’t be coming — yet. There is no word on whether a “dislike” button is part of future plans.
Apple
Who needs people?
With the launch of the iBeacon feature in iOS 7, Apple can now track your movements while you are in an Apple store. The feature will serve like a personalized sales companion, informing you of products you walk near, and of technology upgrades available.
The feature promises to be informative for shoppers and will be a good alternative to talking to an Apple employee. There may be an opportunity for iBeacon to be used in other locations, with MLB having expressed interest in using the feature in stadiums.
Amazon
Price guarantees launched
Amazon will now give you a refund on an item if the price drops within seven days after you purchased it. This applies only to items sold and fulfilled by , so you’re out of luck if that stand mixer you bought for your mother-in-law from KitchenAid goes on sale in three days. It still should give you more confidence knowing that you aren’t the only person concerned about saving a little green around the holidays.
Dan Lewis, Digital First Media
