Mile High City nerds Chemistry Club have developed a new micro-video game for their single “Navigator.”
Anyone who’s familiar with Denver synth-pop band would be a fool to question its nerd credentials. From the whip-smart lyrics to its sweet logo and choice of gigs — including a couple consecutive Denver Comic Con-related events — these guys are the real deal.
But, for those outliers who think the band’s commitment to nerd culture is a passing fad, there’s more evidence: the quartet has released an original video game to accompany its single “Navigator,” which the band will celebrate with a Saturday, Aug. 2 show at .
The description for the brightly-colored game says it all: “Follow two robots as they escape a bleak world and search for a brighter future among the clouds and stars.”
And for an impromptu indie micro-game tied to the release of a song, it’s got a surprisingly fresh, thoughtful aesthetic approach. It also doubles as an inspired marketing tool, given that the game acts as a portal to the band’s music and social media presence.
“It’s a bit of an experiment,” singer Jeff Wiencrot told us via e-mail. “The song is about three minutes. The game is about three minutes. So it’s kind of like a music video, but you play through the song. We also included a couple other versions of the song to play to (a remix some friends did and a new acoustic-ish version we did).”
It helps that Chemistry Club bassist Micah Daby is one-third of the local start-up video game company , which did the heavy-lifting for the game’s coding.
Check out below, and download “Navigator” for , and Facebook.
