Colorado millennials, hey Colorado millenials, hey, look up from your phone: New climate change ads from are aimed getting you to vote.
The group announced today it is launching a $450,000 all-digital ad buy in Colorado to support its effort to to show their support for action on climate change, according to a news release.
The video ads will appear on thousands of local and national sites that reach voters in Colorado, including Facebook, Twitter and YouTube, according to the news release from . The effort aims to collect 100,000 pledges to vote in Colorado this election.
Smoke rises from stacks of a thermal power station in Sofia. (Dimitar Dilkoffdimitar, AFP and Getty )
“Millennials consume information online and our all-digital ad buy is designed to meet them there,” said Alicia Kolar Prevost, who is running the non-partisan effort for Environmental Defense Fund. “These online ads support our on-the-ground efforts to mobilize young voters and show politicians from all parties that this age group wants them to address climate change now.”
Organizers are on the ground at Colorado State University and University of Colorado at Boulder.
“It’s going to take all of us working together to solve the climate crisis,” Prevost said. “Millennials now outnumber baby boomers and this age group cares about climate. They’re sending a strong message to all elected leaders, candidates and policymakers.”
