DENVER, CO. JANUARY 01: From left, Ryan Luck, manager Pete Vasquez, president Andy Williams, chief operating officer Pete Williams and Nelson Figueiredo are checking the computer by the register of recreational-marijuana at Medicine Man marijuana dispensary on New Years day morning. Denver, Colorado. January 1, 2014. Medicine Man marijuana dispensary is one of the stores started sell legal recreational-marijuana on January 1st, 2014. The World’s first recreational Marijuana sales begun in Colorado. (Photo by Hyoung Chang/The Denver Post)
TruTV has a series in the works chronicling the Colorado family behind the Medicine Man marijuana dispensaries. Working title: “Medicine Man.”
The series, from Flame Ventures and Wilshire Studios, has Tony Krantz (“24,” “Felicity”) as executive producer on the pilot. “We’ve been in places and seen things that people would have been arrested for only a short while ago,” says Krantz said in a release. “This is a moment in our nation’s history just like the end of prohibition, and we’re telling the story of one family at the center of all of it. This is a fascinating and timely story of a new American Dream.”
The docuseries will focus on the , and its unusual brand of business savvy, “demonstrating that the people at the center of the legal marijuana industry are a far cry from the stoner stereotypes.”
Medicine Man has a 40,000-square-foot industrial cultivation facility used for growing their award-winning product, employs 75 people across its various divisions, and is in construction on its first satellite outpost in nearby Aurora, Colo. The company estimates its value at $11.5 million, according to Denver Post reports.
