At least two Denver Internet radio stations on Tuesday joined T-Mobile’s program, which offers unlimited music streaming that doesn’t count against a customer’s data plan.
and had to apply to the program (T-Mobile is still taking streaming applicants). And it looks like it was well worth their effort. Both companies talked about how their customers are heavy mobile users.
“Given that our listeners spend so much time on our app — three times longer than the industry leader in fact — itap great for T-Mobile customers to have the assurance that they’ll stay within their data constraints,” said Eric Neumann, Mad Genius’ founder.
For its non-T-Mobile customers, Neumann says many resort to using Wi-Fi so as not to exceed data plan limits.
It was a no-brainer move for Digitally Imported, at , which launched in 1999. The company said that 90 percent of its users listen on mobile devices. Additionally, the premium customers, who bring in the majority of its revenue, get a higher-quality audio stream, which requires more data.
“Becoming a Music Freedom partner eliminates concerns around data usage, allowing Digitally Imported listeners to engage with our content in deeper ways, and giving new users an unprecedented opportunity to explore unfamiliar territory,” said Ari Shohat, CEO of Digitally Imported, in a statement.
T-Mobile launched its music-streaming service in June with popular streaming sites like iHeartRadio, iTunesRadio, Pandora, Rhapsody. On Tuesday, it 14 music streaming sites, including Google Play Music, Xbox Music and SoundCloud.
