Condé Nast, the New York-based hulking media giant, announced the purchase of Pitchfork Media today for an undisclosed amount, .
The purchase, which adds Pitchfork to an ever-growing list of Condé Naste brands including Reddit, Wired, and Brides magazine, marks the end of the publication’s independent roots. Launched by Ryan Schreiber in 1996, the site was originally devised to cover only independent music and quickly became renowned for its decimal-perfect album ratings, which could make a rising band. Over the years, Pitchfork began to incorporate mainstream artists into its coverage, and recently teamed up with streaming platform Apple Music to curate playlists.
Schreiber had this to :
“Pitchfork is incredibly fortunate to have found in Condé Nast a team of people who share our commitment to editorial excellence,” Ryan Schreiber, Pitchfork’s founder and chief executive, said in a statement. “Their belief in what we do, combined with their additional expertise and resources, will allow us to extend our coverage of the artists and stories that shape the music landscape on every platform.”
