Getting your player ready...
A behind-the-scenes view a commercial for two new flavors of Mountain Dew that will air for the first time on Sunday during the Super Bowl pregame show. (Casey Rodgers, Invision for Mountain Dew/AP Images)
Thank you for including the interesting sidebar (Jan. 26 sports section) reflecting that television viewership of the Super Bowl over the past 47 years has gone up by about 2.2 times since the first game, while the cost for 30-second ads has increased by more than 107 times. Perhaps these telling statistics shed some light on one of many reasons why American consumers, in the broad market, are getting less and less for their dollars.
Peter Ehrlich,Denver
This letter was published in the Feb. 1 edition.
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