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ATLANTA — The curvy Coca-Cola bottle is celebrating its 100th birthday, and an art museum is exploring the origins and influence of the bottle’s design.
“The Coca-Cola Bottle: An American Icon at 100” opens Saturday at Atlanta’s High Museum. The exhibition kicks off a year-long celebration of the instantly recognizable bottle. Coca-Cola is headquartered in Atlanta.
In a 1915 memo, the company asked glass companies to come up with “a bottle which a person could recognize even if they felt it in the dark, and so shaped that, even if broken, a person could tell at a glance what it was.”
The Root Glass Co. in Terre Haute, Ind., developed the winning design in “Georgia Green” glass with a bulge in the center and ridges down the sides.
