NEW YORK — The egg industry is ordering up a side of Kevin Bacon.
The American Egg Board says it plans to launch a print and online ad campaign this week featuring the “Footloose” actor and puns using his last name. The group says it is the first time it’s using a Hollywood celebrity in a major marketing push.
The campaign comes at a promising time for the egg industry, with a protein craze helping fuel sales after decades of eggs being viewed as cholesterol bombs.
The online spots feature a woman making scrambled eggs for breakfast, when Bacon appears lying suggestively on the counter behind her. At one point, she leans in to sniff the actor and says she loves the smell of bacon, when her husband walks in.
Already, the egg industry says it’s seeing an uptick in consumption. Last year, Americans on average consumed 259.8 eggs, according to a USDA report.
