The report from the Pew Research Center is full of unsurprising data. Mobile media use is increasing, newspaper circulation is down, network and local TV news consumption is up and, so far, people looking for news online gravitate to the traditional TV network sites, and there’s not a lot of revenue coming from digital advertising.
Mobile is where it’s at. “39 of the top 50 digital news websites have more traffic to their sites and associated applications coming from mobile devices than from desktop computers,” according to Pew Research Center’s analysis.
Network and local TV news consumption is up; cable TV news and newspapers, down. Newspaper weekday
circulation has now fallen 19% since 2004, Pew reported. At the network level, ABC and CBS revenue grew while that of NBC declined. ABC evening news revenues, based on data from Kantar Media, have now nearly caught up to NBC’s (nobody’s specifically mentioning Brian Williams).
The total median viewership over a 24-hour period for Fox News Channel, CNN and MSNBC combined dropped 7% in 2014 to 1.8 million; MSNBC suffered the worst decline.
The three commercial broadcast networks, ABC, CBS and NBC, rank among the top domestic news and information destinations online.
Podcast awareness is up, and not just because of “Serial.” For all types of media, significant revenues from digital advertising have yet to materialize. And one obvious headline: News Staff Salaries Stagnant in 2013.
