LOS ANGELES — YouTube, the online video giant, announced plans ahead of next week’s Electronic Entertainment Expo to launch a separate app and site specifically for fans of video games.
YouTube product manager Alan Joyce said in a statement Friday that YouTube Gaming will be a destination for users to find gaming videos, live streams and Internet personalities. The app and site will feature individual pages dedicated to more than 25,000 games.
Joyce noted that if a user began searching for the word “call” on the YouTube Gaming app, the military shooter “Call of Duty,” not the Carly Rae Jepsen tune “Call Me Maybe,” would appear first.
YouTube will also seek to make it easier for users to broadcast live and competitive gaming, known as e-sports, by creating singular links that can be shared and removing the need to schedule a broadcast.
“When I look at where YouTube is weaker in the gaming content space, I think live and e-sports,” said Ryan Wyatt, YouTube’s global head of gaming content.
