HELSINKI — Lego says its multi-colored toy blocks were in strong demand around the world in the first half of the year, boosting its earnings and the outlook for the full year.
Net profit in the first six months of 2015 was up 30 percent at 3.6 billion kroner, or $543 million, while sales grew to 14.1 billion kroner from 11.6 billion kroner a year earlier.
The Danish privately owned company said Wednesday it has expanded factories worldwide and “significantly increased investments,” resulting in double-digit growth in all regions, with strongest demand in Asia.
Lego has a host of popular mobile phone apps and theme parks and launched “The Lego Movie” in 2014. The film became the most popular animated feature of the year and significantly boosted sales.
The company says it had more than 300 Lego sets on the market during the first half of 2015. Lego announced in June a 1 billion-kroner investment to improve its search for new materials with which to make its toys, which are based on petrochemicals.
